insert multiple image using openrowset

I am trying to insert multiple image using this query in database

update BIOGRAPH_MASTER set UDEF_1A_1=(select bulkColumn from openrowset(bulk 'mdrive\jenzabar2\images\4359099.JPG',single_blob) as x) ;

I am getting this error message

Msg 4861, Level 16, State 1, Line 1

Cannot bulk load because the file "mdrive\jenzabar2\images\4359099.JPG" could not be opened. Operating system error code 3(The system cannot find the path specified.).